RE2PECT – DEREK JETER

July 14, 2014     / /


Nike is Just Doing It Right.

Today, Nike officially released an online ad campaign for Derek Jeter. The ad will make its television debut on Tuesday night—during Jeter’s final All-Star Game. The ad shows different athletes, coaches and pop culture icons tipping their caps to Jeter. While the ad is playful enough to catch anyone’s eye, it’s also a bit of a tearjerker for some die-hard Yankee fans, as this will be Jeter’s 20th and final season.

Say what you will about the man. No matter what hat you wear, tip it to The Captain. #RE2PECT

Less about the ad and more about the design of the whole campaign. The simple inclusion of Jeter’s jersey number in the campaign is a subtle and elegant touch. It reads well yet reflects something completely Nike at the core.

Nike has done a great job over the past years with understating their designs, and truly letting the designs speak for themselves. From the “swoosh”—the heart of the Nike brand—to this “RE2PECT” campaign, they do an amazing job at conveying so much emotion through so little.

Below is a sampling of some of the amazing work that’s tied together in this campaign.

TCD_re2pect_captain

TCD_re2pect_stats

TCD_re2pect_captain02


TCD_re2pect_captain03

NOTE: I did not design, create or have anything to do with this project. This post is simply a observation of Nike’s designs. © 2014 Nike, Inc. All Rights Reserved

  /  

0 COMMENTS

LEAVE A COMMENT
You filled this out wrong.
You filled this out wrong.
You filled this out wrong.
You filled this out wrong.